Amplifying our Voices to Advocate for Change

What is the topic, event, or current situation that we are addressing?
• Using a strong, powerful, and direct language to communicate what specifically is taking place • Outline the specific impact of the event or situation to tell the reader why they should care. • Outline the outcome if action is not taken • Communicate the magnitude of the situation – how this further impacts other regions, groups, the rights of others, the UN Conventions on the rights of the Child, etc.

What is the direct call to action?
• Communicate a direct call to action so that the statement tells the reader exactly what action we are asking them to take • Do we want them to click on a link via ISPCAN website or ask them to sign up to a petition to show their concern on this matter? • For key partners are we asking to use their logos on the statement to show their collaboration on the statement? • Do we want them to donate money to a specific NGO that is partner of ISPCAN working to improve the situation? • Are we asking them to contact their governments, their local policy makers, or key stake holders in the regions to demand action?

Identify the critical time frame for action using time-sensitive language like the examples below: • Time is running out • Children are losing their lives every __ minute, __ hour, ___ Day (give facts) • We need to act NOW • This situation becomes more critical daily

Where are we directing the message?
• Governments – if so which ones and for what purpose • NGO’s and Civil Societies • The media • Key Partners and Stakeholders in this issue

What partners do we involve and what specific role do we want them to play?
• Use of their signatures and logo’s • To release our statements within their networks • To create a joint statement on behalf of both organization (or multiple organizations)