Social Media Content and Engagement
Webinar
Building Visibility & Influence on LinkedIn: A Free Workshop for ISPCAN Network Colleagues
Live audit of LinkedIn profiles
ISPCAN Resources
Part of our World Day for Child Protection Professionals Campaign:
In recent years, LinkedIn has become far more than just a job-hunting platform. With more than 1 billion users globally, LinkedIn is a platform for connecting and engaging with researchers, staff, and experts across every discipline. In this session, we explored how researchers and practitioners use LinkedIn to strengthen their personal brand, share their impact, and connect with key audiences. Whether you’re representing yourself or leading an organization, you will walk away with practical tips to improve your profile, deepen connections, and set achievable goals. We also conducted live profile audits to offer real-time, actionable feedback. Main teaching: ●Why LinkedIn matters today ●What is a professional brand? ●How to optimize your profile, examples ●Content and engagement strategies, how to uncover your best stories ●LinkedIn metrics 101, how to set realistic goals ●Organizational LinkedIn strategies, examples ●Ways executives and staff can amplify organizational messages
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Webinar Date:
July 10, 2025
Region:
Global
Topics:
Organizational LinkedIn Strategies
Amplifying Reach and Messaging
External Resources
How to Repost on LinkedIn
Presented By:
Tracey Shell
Marketing & Communications Strategist
Tracey Shell is a marketing and communications strategist with 25 years of experience in corporate and agency roles, working with small businesses, startups, higher education organizations, and Fortune 100 companies. As head of her own consultancy, she helps clients clarify their message, tell better stories, and build trust with the audiences that matter most.
Tracey specializes in brand messaging, content marketing, public relations, and thought leadership strategies. She also coaches scholars and executives on LinkedIn strategies to support their professional brand and extend their impact.
Her clients include Georgia State University, where she supports messaging and visibility efforts for an academic research center and its leadership team.
Contributing Partners:
